Senior Sales Account Manager - London

Senior Sales Account Manager

Essex

We are looking for an experienced Senior Sales Account Manager on behalf of our client. This is a rare and exciting opportunity to join a fantastic company.

This role is centred around building, maintaining and growing relationships with customers to maximise sales objectives in terms of value, volume, delivery, profitability while ensuring high levels of customer and supplier satisfaction. The role requires strong communication, negotiation, and sales skills, as well as a deep understanding of the products and services being offered. This includes accountability for driving sales growth that delivers optimal margins, while consistently upholding the highest standards of design, service, and quality.

The Sales Account Manager will actively contribute to the team's objectives, support commercial goals, and assist in driving the organisation's growth in accordance with the overall business strategy.

Key Accountabilities/Primary Responsibilities:

• Build and maintain strong, long-lasting relationships with customers and suppliers.
• Acquire new business with potential future customers, further develop and retain business with existing customers.
• Organise and attend new and existing customer meetings throughout the UK to maximise sales opportunities.
• Develop customer account plans and strategies to achieve growth and profitability targets.
• Develop and execute sales strategies to meet or exceed sales targets and gross margin targets.
• Identify opportunities for open to buys and expanding product or service offerings to existing customers.
• Negotiate pricing, terms, and contracts with factories and customers.
• Prepare sales forecasts through GS to track progress and performance.
• Raise customer orders on GS.
• Lead Handover meetings with Design & Production teams.
• Provide weekly updates to the Divisional Sales Director on account status, best and worst sellers, new sales, new business, cancellations and strategy to replace any lost sales.
• Attend weekly sales meetings led by the Divisional Sales Director and Group Sales & Design Director,
• Communicate seasonal key messages to the design team ahead of each season, including insights on best and worst sellers, high-volume lines, key licenses, and new opportunities.
• Share seasonal budget plans with design counterparts to ensure alignment and clarity.
• Provide the design team with timely updates on new licenses and emerging opportunities.
• Represent the business at licensing trade shows alongside customers to support relationship-building and market awareness.
• Collaborate on licensing decks, ensuring they are accurate and updated with relevant information ahead of license meetings.
• Manage sales forecasts for licensors in partnership with the License Lead, ensuring timely and accurate submissions.
• Maintain accurate records of customer interactions, contracts, and sales growth/decline activities.
• Act as the primary point of contact for sales related customer enquiries & requests.
• Understand customers' needs and business objectives to provide tailored solutions.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Provide product recommendations and solutions based on customer’s needs.
• Ensure that customers and suppliers receive timely and accurate information about costings, orders and product updates.
• Liaise with Merchandisers to ensure effective administration of orders.